Walmart

Wal-Mart is a major store chain. It has sold a number of exclusive video and DVD releases of various Henson-related productions.

Wal-Mart originally sold Where It All Began exclusively on video and DVD in 2004, before the DVD was rereleased as a special edition in other stores. In 2006, Wal-Mart released a number of Sesame Street DVDs, each featuring hour-long episodes. DVDs included The Furry Red Monster Parade, The Letter of the Month Club, and Elmo and Zoe's Scientific Exploration. In 2008, Wal-Mart will sell another exclusive Sesame Street DVD, Love the Earth!.

In a 2005 interview [1], Jerry Juhl revealed that the only time he ever went into a Wal-Mart was to buy a copy of the exclusive Where It All Began DVD.

Wal-Mart was a sponsor for Talk, Listen, Connect and When Parents Are Deployed.

The recalled Sesame Street Baby Connection bibs were sold there from 2004 to 2007.

Quotes

"We look to educate the retailer about the bigger picture and the bigger alliance they can have with Sesame Workshop. We look at retail as another media outlet. When you think of the number of people going into Wal-Mart, for instance, it's a very potent experience." -- Maura Regan, the VP and general manager of global consumer products at Sesame Workshop.

External links

• Official site