WE Day is an annual "youth empowerment" event organized by Free the Children. The event started in Toronto in 2007 and is now held in cities across Canada, the United States, and the UK. WE Day motivates youth to take action on local and global issues. We Day events feature speeches and performances by global leaders, social activists and public figures.
The Muppets participated in the 2016 WE Day events in Los Angles, CA on April 7, 2016. Kermit the Frog appeared on stage with Zooey Deschanel; while other Muppets (including Dr. Bunsen Honeydew, Beaker, Rizzo the Rat, Statler and Waldorf, Gonzo, Beauregard, Chip, Scooter, Bobo the Bear, The Swedish Chef, Rowlf the Dog, and Pepe the King Prawn) also helped lend their voices to the WE movement.
Other celebrities who participated in the 2016 WE Day event in California along with the Muppets included: Charlize Theron, Demi Lovato, Seth Rogen, Selena Gomez, Natalie Portman, Common, Rowan Blanchard, Jennifer Hudson, Jacob Tremblay, Mark Ruffalo, Joe Jonas, Nick Jonas, David Foster, Paula Abdul, Rico Rodriguez, Raini Rodriguez, Jordan Smith, Martin Sheen, Henry Winkler, and Bridgit Mendler.
A television special of the event aired on ABC on August 28, 2016 at 7pm Eastern (6pm Central).