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Volkswagen, or the Volkswagen Group, Volkswagen Aktiengesellschaft, or VW, is an automobile manufacturer based in Germany. Meaning "people's car" in German, the company contains the brands Audi, Bentley, and Lamborghini.
- In The Muppets on Puppets, a Volkswagen is used as a punchline. A Whatnot poet recites "Thirty Days Hath September". He ends it with: "All the rest have thirty-one... except for my grandmother who drives a Volkswagen." He ends up not understanding his own poem.
- In The Muppet Movie, Mad Man Mooney tries to sell the Muppets a Volkswagen (calling it a "German street machine"). In The Muppets, a Beetle is seen at the same car dealership in nearly the same spot, over 30 years later.
- On Sesame Street, Gordon and Susan own a pale blue Volkswagen. In Follow That Bird, Gordon drives a yellow Beetle, most of which is consumed by Cookie Monster.
- Volkswagen, with The Jim Henson Company, sponsored the Fraggle Rock Holiday Toy Drive Benefit at Kitson on December 9, 2009. A specially designed Volkswagen Routan minivan was on display. Tricked out to celebrate the "Fraggle Rock Forever" line, the van features Fraggles , Doozers, and even Sprocket in bold colors along the van.