Vaccination Week in the Americas is designed to raise awareness of the importance of immunization and to improve vaccination coverage, particularly in difficult-to-reach populations and areas with historically low coverage. Since 2003, the event has reached over 147 million children and adults.
Sesame Street and Plaza Sesamo characters appeared on flyers, posters, publicity material and "I've Been Vaccinated" stickers to promote the hemisphere-wide effort. Characters featured include Bert, Ernie, Elmo, Grover, Oscar the Grouch, Count von Count, Zoe, Rosita, Abelardo, Pancho Contreras, and Lola. The materials were presented English, French and Spanish and were featured in the United States, Latin America, the Caribbean and South America during the campaign.
Sesame Workshop’s participation in the program was a part of their Healthy Habits for Life initiative.