During production on The Muppets (2015), a series of videos were posted on their official Facebook page to encourage viewers to watch the show when it aired on ABC. The videos were brief, loosely scripted, and produced on-the-cheap. Each entry was recorded on the set of The Muppets and performers were often not mic'd with the video shot freestyle.

Their publication to Facebook followed the more lavishly produced commercials featuring other ABC stars that had aired during the period leading up to the premiere. The release of the videos slowed after the season finale aired and discontinued entirely after ABC formally cancelled the series on May 12, 2016.


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