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The Foundation for a Better Life is a non-profit, privately funded organization promoting a set of personal values (such as commitment, compassion and responsibility) which it considers to benefit individuals and communities in North America and Latin America.
The billboard received a slight makeover before the year 2011, when the web address "Values.com" was prominently added.
Other featured celebrities and characters who have appeared on "Values.com" billboards include:
- Albert Einstein
- Michael J. Fox
- Whoopi Goldberg
- Abraham Lincoln
- Christopher Reeve
- Fred Rogers
- Desmond Tutu
- Kristi Yamaguchi