Sprout, formerly known as PBS Kids Sprout, is a cable television channel aimed at preschoolers. Launched in 2005, it is owned by NBCUniversal, a subsidiary of Comcast Corporation.
Sprout was co-founded by Comcast, PBS, Sesame Workshop, and HIT Entertainment. When Comcast acquired a controlling stake in NBCUniversal in 2011, its stake in Sprout went under the NBCUniversal umbrella. When HIT Entertainment's then-parent company, Apax Partners, sold HIT to Mattel in 2012, Apax retained its stake in Sprout. Sesame divested its stake in December 2012, followed by PBS and Apax in November 2013, leaving NBCUniversal with 100% control of the network.
Currently, Sprout is available on many major cable networks, as well as DirectTV, but is not available on Dish Network at this time. PBS Kids Sprout, as it was then known, replaced the PBS Kids network that was previously available.
Selected episodes from season 30 to season 35, Season 37 and season 39 to season 42 of Sesame Street have aired on the network. Episodes of Plaza Sésamo were also offered in their on-demand service. The Adventures of Elmo in Grouchland has also played on the channel. The Hoobs also began airing on December 25, 2006. The network kicked off the US debut of the show with the Happy Hooby Holidays marathon and continued to air the show daily at 2pm EST.
On September 26, 2007, the network began airing Play With Me Sesame twice during the weekdays. Sesame Workshop's Panwapa began airing on the station in January 2008, and Jim Henson's Pajanimals debuted on the channel on November 2, 2008, airing each night in the programming block The Good Night Show.
The Sunny Side Up Show has featured live appearances of Big Bird (2007), Prairie Dawn (2008), Oscar the Grouch (2008, 2014, 2015), Grover (2008), Super Grover (2008, 2009), Elmo (2009, 2010, 2011), Abby Cadabby (2012).
On December 23 and 24, 2011, Elmo hosted "Elmo's Movie Merry-Thon," a marathon of Christmas movies and specials, including Elmo's World: Happy Holidays! It was followed by Snooze-a-Thon, from 6pm on Christmas Eve through 6am Christmas morning, featuring sleep-related clips from shows including Sesame Street.
In Summer 2012, a number of Sprout programs, including Pajanimals, began airing on weekend mornings on NBC, a sister network of Sprout, as part of a block called NBC Kids.
As of 2015, Sesame Street and Play With Me Sesame, as well as most PBS Kids programs, have gradually been phased out and no longer air on the channel. In September 2016, The Furchester Hotel was added to the channel's roster.
In May 1, 2017, NBCUniversal announced that Sprout would rebrand as Universal Kids. Sprout will continue to live on as a block running from 3AM-6PM, with Universal Kids programming airing from 6PM-3AM.