Sky is a broadcasting and streaming media company that serves as Europe's largest pay-TV broadcaster with over 20 million subscribers. It consists of several subsidiaries, including:
In March 2014, the network aired a thirty minute behind-the-scenes feature on Muppets Most Wanted. In November the same year, a television commercial aired to promote the channel's Christmas lineup of movies, including Muppets Most Wanted, in which a family finds themselves as Muppets during a production of The Muppet Show.
Sky's flagship channel broadcasts The Muppets, imported from ABC in the US. Miss Piggy announced the news on Facebook in July 2015.  Scenes from the pitch pilot were redubbed for a UK-trailer, with Kermit announcing "Sky 1 wants to put on a new prime-time series starring the Muppets," instead of the original "ABC wants to put on a new prime-time series starring the Muppets." Several other Sky 1-tailored trailers were produced, and aired in October leading up to the show's UK-premiere date of October 19, 2015.