During the early 1980s, the monthly issues could only be purchased in stores. The magazine featured articles from the German Sesamstrasse magazine, as well as American contents (sometimes from books like The Sesame Street Dictionary) and Dutch material. Every now and then, Dutch characters Tommie and Pino would interact with Sesamstrasse characters Samson, Tiffy, and Finchen. Confusingly, the three foreign characters were never introduced to the magazine's readers as characters from the German co-production, nor was an explanation provided as to why they were never seen on Sesamstraat.
After a hiatus, the Sesamstraat magazine returned - sans German characters - in January 1992. Starting in its fifth year (1997), the monthly magazine could also be received by subscription until 2011. In 2015, Panini took over and distributes the magazine through stores; subscriptions aren't possible. Each magazine comes with a small toy or present.