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|Active||May 8, 2012-present|
|Type||Official web site|
The website features activities and videos for Chinese children and tips for their parents. The site includes three sections: "The Show", "Grown-Ups" and "Meet Sesame Street". "The Show" features segments from Zhima Jie: Da Niao Kan Shijie, "Grown-Ups" has professional parenting tips for a Chinese child's emotional development, "Meet Sesame Street" includes information about historical educational efforts between Sesame Street and its international co-productions. The website is highly interconnected with Weibo and Kaixin, two extremely popular Chinese social media networks.