- The channel's theme song, performed by Todrick Hall, lyrically references the "Sesame Street Theme."
- Grover , Oscar the Grouch , and Elmo all recorded promotional messages for the channel, released on Sesame Street's own YouTube account.
- Digital puppet Marvie was created by Puppet Heap and is performed by Haley Jenkins.
- The Sesame Street song "Everyday Hero" was covered by Marvie in June 2016. In January 2017, she covered "Rubber Duckie."