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LewCo made a set of Sesame Street digital watches in 1987, with plush wristbands representing the Sesame characters. Each watch had an interactive "puppet" element that encouraged young time-tellers to play. Big Bird's plush arm clutched a small Radar teddy bear over the watch face, and Cookie Monster's mouth was closed over his delicious cookie-shaped watch. The set also included an Ernie watch.