Since 2011, the playsets have expanded to include more figures, vehicles and bath toys, anchoring Hasbro's line of Sesame Street toys.
Jerry Perez, general manager of Hasbro's Playskool division, said that the objective of the playset was to provide a place to showcase the entire cast of Sesame Street characters: "Moms told us that kids love all the characters on the show but they can't seem to find all of them in stores."
Another playset in the line was produced in 2012, based on Abby's Flying Fairy School. This set includes Abby Cadabby and Blogg figures in a magical preschool setting, with a magic cabinet that can make the figures "disappear."
In 2012, a series of characters in race cars and accompanying play sets in the same style and scale followed under the name Come 'n Race, as well as matching bath toys named Bath Bobbers.