Hasbro produced a new Sesame Street Playset in 2011, as the start of their new line of Sesame Street toys. The folding playset includes many of the major icons from the show, including Hooper's Store, 123 Sesame Street, Big Bird's nest, and Oscar's trash can. The playset is packaged with figures of Elmo, Cookie Monster and Oscar the Grouch in his can; additional figures and vehicles are sold separately.
Jerry Perez, general manager of Hasbro's Playskool division, said that the objective of the playset was to provide a place to showcase the entire cast of Sesame Street characters: "Moms told us that kids love all the characters on the show but they can't seem to find all of them in stores." 
At the 2012 Toy Fair, more vehicles and another playset were revealed. Among them is one that is based on Abby's Flying Fairy School.