In 2010, Publications International released a Sesame Street kit thats includes a five-book set (including Using the Bathroom, Time for Bed, Going to the Doctor, My First Haircut and First Day of School), a four-foot Elmo growth chart, a write-and-erase reading reward chart, forty-two Elmo reward stickers with sayings such as "Good job!" and "Reading is fun!", a write-and-erase Elmo message board with a stand, a reversible Elmo door hanger with two messages: "Let's start the day!" and "Story time before bedtime!", and a dry-erase marker for use on the message board, reward chart and growth chart.

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