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SXSW is a music and technology festival in Austin, Texas.

Cookie Monster attended the 2015 event. He met with Josh Gad and Billy Crystal, handed out cookies while wearing a mustache at the Funny Or Die Lounge, and appeared on Funny or Die's Facebook page in a video answering as many questions has he can in 60 seconds. A segment for Mashable also was released at the same time.

He would also pose with visitors in a photobooth with the hashtag #iLovePBS, #sxswPBS, or #OmNomNom at the #PBSAnywhere Lounge. He met with people March 13, 14, and 15 from 11am-12:15pm and again between 2-3:15pm.

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