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The Put Down the Pacifier initiative was launched in 2011, with Put Down the Pacifier Day on November 4. For the campaign, Sesame Workshop released a series of simple videos with Elmo, on their YouTube channel. The videos include Elmo singing a two-line song about becoming a big kid, to the tune of "Twinkle Twinkle Little Star".
- Introductory video
- The Calendar
- Understanding Emotions
- Sticker Chart
- Give it Away
- Bye Bye Binky Song: Song sung by Elmo and Gordon on Sesame Street, Baby Elmo in his room, and Abby Cadabby with Elmo in his house. (From Episode 4264)
- The Pacifier Fairy: Elmo reveals that he left his binkie under his pillow, to get a present from The Binkie Fairy.
- Make a Trade: Elmo reveals that he traded his binkie in to get Baby David.
- Congratulations Celebration: Titled "Praise and Celebration" in the video.