Post Foods was founded in 1895 by C.W. Post. Famed today for its roster of cereals, its first product was Postum, a roasted grain beverage sold as a coffee substitute, followed shortly by Grape-Nuts in 1897. Today its list of cereal brands include The Flintstones themed line of Pebbles cereal, Honey Bunches of Oats and Shredded Wheat.
In 1988, Post marketed Cröonchy Stars, the Swedish Chef's cereal. The cereal was marketed with three television commercials starring the Chef, and various promotional offers, including a Cröonchy Stars doll.
- Gonzo eats Kap'n Alphabet Cereal in the 1999 film Muppets From Space, spoofing Post cereal Alpha-bits, as well as Cap'n Crunch.
- In The Sesame Street Dictionary, in the entry for "bowl," Cookie Monster wonders what kind of cereal a ghost eats. The answer, naturally, is Ghost Toasties (a reference to Post Toasties, "the heap good corn flakes.")