Hasbro

From Muppet Wiki

Hasbro is an American toy and game company. It is one of the largest toy makers in the world, second only to the toy giant Mattel. Founded in 1923 as textile remnant company Hassenfeld Brothers, the firm moved into toy production in the late 1940s. Its first success as a toy company came in 1952, with the production of the Mr. Potato Head toy. In 1964, the company created the term "action figure" to market its new line of G.I. Joe toys. The company shortened its name to Hasbro in 1968. Other Hasbro hits include My Little Pony (1983), Transformers (1984), Furby (1998) and Pokemon (1999).

Hasbro has acquired a number of other toy companies, including the Milton Bradley Company and Playskool in 1984, Child Guidance in 1985, Kenner and Parker Brothers in 1991, and Tiger Electronics in 1998.

One of Hasbro's best known toy lines was the Weebles, which wobbled but did not fall down. Hasbro produced a set of Sesame Street Weebles in 1982.

For a list of Hasbro's Sesame Street, Muppet Show, Fraggle Rock and Muppet Babies products, see the Hasbro category.

External links

• The history of Hasbro on Hasbro's website