New York City Family Ambassadors is a program created in 2009 to help position New York City as a safe, welcoming, family-friendly destination and to encourage families to visit. NYC Family Ambassadors include Sesame Street (2009), Dora the Explorer (2010), The Smurfs (2011) and The Muppets (2012).
2009 Sesame Street Ambassadors
In 2009 the characters of Sesame Street were named the first NYC Family Ambassadors to help emphasize the family activities available in the city throughout the summer. Muppets, including Elmo, Big Bird and Cookie Monster, were featured on online and outdoor advertising, as well as on taxi ads throughout the city.
Visitors could visit nycgo.com/family to view numerous activities. Various locales promoted on the site include the Children's Museum of the Arts, Central Park Zoo and the Snug Harbor Cultural Center. In addition, Oscar the Grouch, Elmo, and Big Bird, among others, were interviewed and share their favorite things to do in New York City. 
2012 Muppet Ambassadors
New York City Mayor Michael Bloomberg announced that the Muppets would serve as the official NYC Family Ambassadors on April 13, 2012. As part of the year-long collaboration, the Muppets will encourage family travel to the City by highlighting the best ways for families to experience and enjoy the many dining and shopping venues, cultural institutions, parks and attractions across the five boroughs. The announcement was made at The Official NYC Information Center in midtown Manhattan, where Mayor Bloomberg was joined by NYC & Company CEO George Fertitta, and the Muppets' Kermit the Frog, Miss Piggy, Gonzo the Great and Pepe the King Prawn.
The program will highlight family-friendly things to do and see for visiting families as well as locals. On www.nyc.gov, the Muppets will share their personal City preferences: Miss Piggy will discuss shopping, Kermit the Frog will help visitors navigate the five boroughs, Swedish Chef will focus on cuisine and more. Showcased locations include the Bronx Zoo, Brooklyn Bridge Park, Coney Island, East River Ferry, MoMA PS1, The Museum of the Moving Image, Rockaway Beach, Snug Harbor, The Natural History Museum and more.
|“||We are proud to enlist the help of key family experts, the Muppets, to promote the five boroughs domestically and abroad. The Muppets believe in dreaming big - just like New Yorkers. Extending the NYC Family Ambassador program beyond the summer and for the entire year will aid us in attracting more family visitors year round and therefore help us reach our goal of attracting 55 million visitors to New York City annually by 2015.||”|
- - Michael Bloomberg, NYC mayor
|“||I've loved New York ever since I arrived in its harbor and saw that the Statue of Liberty is green. What a welcome! New York is a great place for families, frogs, pigs, bears and - uh, anyone else to visit. There's shopping for Miss Piggy, spectacle for Gonzo, laughs for Fozzie, plus great parks in every borough for tadpoles. We can't wait to show the world the best ways to hop around the city!||”|
- - Kermit the Frog
|“||New York is the most fabulous city in the world. In fact, it's almost as fabulous as moi. And trust me, that's high praise indeed!. So don't just sit there! Get ready world! You're about to take the ultimate diva's tour of moi's favorite city! Lucky vous!||”|
- - Miss Piggy
- ↑ 'Sesame Street' Characters Help Promote NYC
- ↑ 2.0 2.1 2.2 MAYOR BLOOMBERG AND NYC & COMPANY ANNOUNCE THE MUPPETS AS NEW YORK CITY'S OFFICIAL FAMILY AMBASSADORS