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Neil Friedman

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Neil Friedman with Jill Barrad and Elmo at the 1998 International Toy Fair
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Neil Friedman Muppet

Neil Friedman is currently the president of the Mattel Brands division of Mattel, Inc.

In 1995, he oversaw the original Tickle Me Elmo production, as well as T.M.X. Elmo in 2006.

After his success with Tickle Me Elmo, Sesame Workshop presented Friedman with a Muppet likeness of himself holding a small Elmo doll.

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