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National Wildlife Federation

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PSA BOARD

National Wildlife Federation is a conservation organization that aims to inspire Americans to protect wildlife for future generations.

Beginning in the early 1980s, the Muppets made several Public Service Announcements for the group, and continued on into the 1990s. During the week of March 18th, 1984, Kermit the Frog served as honorary chairman of National Wildlife Week and gave a speech at NWF's annual meeting in Atlanta, Georgia entitled, "A Frog's View."[1]

Jim Henson received a Connie Award from the organization for "Outstanding Contributions to Wise Use and Management of the Nation's National Resources" in 1990. In 1992, "You Can Make a Difference" received an honorable mention at the Columbus International Film and Video Festival in the TV Short Form category.[1]

Picture Year Description
Nwf-denver
1983 Kermit and John Denver talk about predators in trouble from poaching and shrinking habitats.
NWPSA
1984 Kermit and Fozzie are fishing in a river when Fozzie catches a tin can. Kermit explains that littering is something that most people just don't think about.

This spot was filmed on November 8, 1983 in Central Park.[1]
Nwf-robin
1984 While hiking, Kermit tells Robin that forests are more than just great places to go hiking in. They're homes to a wide variety of animals, and they help keep our air and water clean.
NWF Rowlf Eddie Albert
1985 Rowlf the Dog is sitting at his piano on a farm singing a song about soil in a PSA with Eddie Albert.[1]
Commercial.nwf-rushmore
1987 Reporter Kermit presents some experts on clean air: Mount Rushmore. The Presidents stress that it's even tough to see air pollution from up where they are. Echoing their first appearance in Sex and Violence, George Washington doesn't get it.
Nwf-critters
1988 Kermit and a group of forest critters argue that "forests are more than trees."
Nwf-penguins
1988 Kermit and some tourist penguins exclaim: "forests are more than trees."
Psa.nwf1988
1989 Miss Piggy runs through a checklist of things to do to save energy with some penguins, rats and Bessie the cow. Kermit asks, "What can we do to help the environment?" Piggy turns off the lights... and uses the cover of darkness to smooch her frog.
Kermit-fozzie-bottles-cans
1989 Kermit and Fozzie sort through their recyclables.
NWF-spray
1989 Kermit points out to Miss Piggy that some household products (like the air freshener she's spraying around) can cause pollution. She sees what he means when the flowers droop.
NWF-Snoo
1989 Fozzie shows Kermit his different recycling categories.
Earth4
1991 Bill, Gil and Jill struggle to come up with a slogan for Earth Day. After they make a mess of the office, Robin makes a suggestion: "Let's make it Earth Day every day!"
Three different versions of this spot exist: one minute long version, a 30 seconded edited version and a 10 second version.
RatsAtHome
1991 Robin and Clifford explain to some rat-viewers why it's important to keep the environment clean, even if they live in the city.
Noimage
1992 Robin and the Frog Scouts appear in "You Can Make a Difference."[1]


See also

Sources

  1. 1.0 1.1 1.2 1.3 1.4 Wild Things: Children's Culture and Ecocriticism by Sidney I. Dobrin and Kenneth B. Kidd, 2004, Wayne State University Press
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