The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in the United States which consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada.
- 1992: Kermit the Frog appeared in a commercial for the NBA's "I Love This Game" campaign. In the commercial, Kermit is at one of the NBA games while dancing and lip-synching to the Muppet Show recording of "Happy Feet." As he sings, the commercial also plays video footage of NBA players, fans, and mascots.
- 2003: The Sesame Street Muppets (The Count, Big Bird, Elmo, Oscar, Super Grover and Zoe) appeared in a commercial for the league's "1,000 Reasons Why I Love This Game" campaign.
- in the Muppet Babies episode "The Incredible Shrinking Weirdo," the babies play a game of basketball and use the team names "Knicks" and "Celtics." The episode also features footage from an All-Star game, a game between the Los Angeles Lakers and New York Knicks, and a game between the Cleveland Cavaliers and Washington Bullets.
- In Episode 2756 of Sesame Street, Gordon attempts to get Oscar and Grundgetta to drive him to the New York Knicks game against the Philadelphia 76ers.[note 1] Unfortunately the Grouches drive him the wrong way, take a longer route, stop at a Grouch Drive-in, and are forced to pay a Grouch toll twice. Ultimately, The Sloppy Jalopy breaks down and Gordon misses the game, but meets Marv Albert, who gives him a play-by-play and a ride home.