The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in the United States which consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada.
In a 1990 episode of Sesame Street, Gordon attempts to get Oscar and Grundgetta to drive him to the New York Knicks game against the Philadelphia 76ers, unfortunately the Grouches drive him the wrong way, take a longer route, stop at a Grouch Drive-in, and are forced to pay a Grouch toll twice. Ultimately, The Sloppy Jalopy breaks down and Gordon misses the game, but meets Marv Albert.
In 1992, Kermit the Frog appeared in a commercial for the NBA's "I Love This Game" campaign. In the commercial, Kermit is at one of the NBA games while dancing and lip-synching to the Muppet Show recording of "Happy Feet". As he sings, the commercial also plays video footage of NBA players, fans, and mascots. Other celebrities that also appeared in commercials for the "I Love This Game" campaign include Chris Rock and Spike Lee.