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Music Works

Sesame Workshop "Music Works" Campaign

Music Works: A Public Service Initiative is a campaign by Sesame Workshop "designed to provide parents, early childhood professionals, music educators, and music therapists with tools and activities to bring music to life for young children, as they discover new ways to make, learn from, and appreciate music." The campaign includes educational tools, tips for getting children interested in music,


The section of Sesame Workshop's site devoted to the campaign includes Sesame Street Radio, Sesame MusicZone (support provided by Chevron Texaco Foundation) and a Free Anniversary Screensaver. The campaign is also partnered with The American Music Conference.

The special Music Works Wonders was released as part of this campaign. A pullout poster was featured as a part of this campaign in Sesame Street Magazine (Dec 2002 - Jan 2003).

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