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In December 2010, the company released a plush of Fozzie Bear for a suggested retail price of $310.00 (offered on sale for $279.00). He is released as a "2011 North American Limited Edition."
- Jim Henson briefly demonstrated how to operate a small bear puppet in the 1969 special The Muppets Make Puppets, referring to the company as "Steiff, the people who make the little stuffed dolls, you know."
- Five Steiff monkeys were used in a Sesame Street sketch that has Kermit counting them.