Mr. Ashland is the Chief Executive Officer of WESAYSO on Dinosaurs. He is notable for being the only dinosaur who has higher control over WESAYSO than B.P. Richfield. Richfield is in the same rank that was of another WESAYSO worker who was killed for disapprovement by Mr. Ashland. He appeared in "Power Erupts," proving that there are in fact dinosaurs even more evil than B.P. Richfield. Ashland summons Richfield, who kowtows before his superior, to discuss the corporation's strategy regarding Robbie Sinclair's free-energy concept. Ashland detests butt-kissers, mounting their heads on his wall, and keeps a pet lawyer, Elliot, in a box on his desk.
His ambitions are even more evil than B.P. Richfield. He believes that WESAYSO must gain their advantage by unfair cruelty to others, regardless of whom.