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The perfume, named after Miss Piggy's tendency to refer to herself in French, was initially available only at Bloomingdale's, where it became a top-selling holiday item. Moi was later released nationwide.
It was jokingly credited as being a product of "Miss Piggy Enterprises," of which Miss Piggy was CEO. The perfume was to smell like a "bouquet of seductive flowers warmed with 'come-hither' notes of warm blonde woods." And Piggy states it has "a certain je ne sais moi" that makes her irresistible to a certain frog.
Piggy appeared on Today to promote the release of the perfume. She tells Matt Lauer that it was animal tested: dogs liked it, but it didn't work for sloths. She says that the bottles can double for bowling pins, and after getting a close-up says earnestly, "I believe if we all smelled better, we would all get along. Remember, this is not about perfume, it's about world peace."
In a June 8, 1999 interview with People, Miss Piggy said
- QVC's "Moi" by Miss Piggy, a fictitious lifestyle brand