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Launched in 2005, the Metro Manners poster campaign in Tokyo, Japan reminded those in transit on the subway system of proper manners. It was run by Sesame Street Partners Japan, the company associated with the Japanese adaptation of Sesame Street.
The campaign was scheduled to run from April 1, 2005 to March 2006. The posters were posted in 12 locations at all stations, and were available for public purchase at all ticket counters, for a cost of 3,000 Yen, tax included.
Later ads in the campaign featured graphics of actual adult humans.
- "Posters in the manner of Tokyo Metro, the new Sesame Street friends.", the official 2005 press release. (Translated by Google)
- The post-Sesame ad campaign