In Sesame Street Episode 4036 was sponsered by the number 10. But in the racehorse counting segment, it went up to 30, not 10. 30 is tricky to count up to when someone is a toddler. Usually you count to either 1-10 or in late episodes, 1-20. So why did Martin P. Robinson count 30 horses instead of 10 horses if 4036 was sponsored by the number?
Another examples are episodes 3084 and 4107 where 3084 is sponsored by 15 but it had some segments where the goals are 10 and 40. 4107, on the other hand, was sponsored by 20 but had a counting goal of #24.