Luvs diapers

From a magazine ad.

Luvs is a brand of diaper, that featured images of the Sesame Street Muppets in the 1980s. Created by Procter and Gamble, the makers of Pampers, they were considered a premium brand at the time.

In 1987, two Sesame Street books were packaged with the diapers, featuring toddler versions of the Sesame characters -- Tubby Time for Little Ernie and Good Morning, Little Bert!

Other related premium offers, circa 1988, have included a video from the My Sesame Street Home Video series, and a choice of either a baby Cookie Monster or baby Big Bird plush doll.

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