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Let's Move! is a campaign started by Michelle Obama to end childhood obesity in the United States.
In February 2013, Big Bird appeared with the First Lady in two public service announcements launched for the campaign, endorsing healthy eating and physical activities.
Obama announced on October 30, 2013, that Sesame Workshop "will let the produce industry use Elmo, Big Bird and Sesame Street’s other furry characters free of charge to market fruits and veggies to kids. Under the arrangement, Sesame Workshop is waiving the licensing fee for its Muppet characters for two years."
- ↑ "Big Bird, Elmo, get all warm and fuzzy over eating vegetables" Associated Press by Darlene Superville 10-30-2013