Kami Lego blocks
Sesame Workshop and Lego Foundation
Mirjam Schöning, Hanne Rasmussen, Sherrie Westin

Mirjam Schöning, Hanne Rasmussen, and Sherrie Westin with Neno and Kami.

Kami Legos 2017 World Play Day

Kami and a child play with Lego Duplo blocks at the 2017 World Play Day.

Lego is a brand of construction toys made by The Lego Group in Denmark since 1949.

On April 13, 2016, The Lego Foundation, Lego's research division, partnered with Sesame Workshop to promote its learning through play initiative. As described in a press release, "the partnership includes two separate initiatives focused on unlocking the power of play to create transformative, hands-on learning experiences."[1]

The first initiative consists of the distribution of Lego materials to educators and caregivers in South Africa as part of Takalani Sesame outreach kits. Sesame Workshop's Sherrie Westin said that they would "bring together the power of our Muppets with the hands-on learning tool of Duplo bricks."[2]

The second initiative, "designed to shift parent and caregiver perceptions about the educational value of play," will launch in India and Mexico as well as South Africa. A series of community events held in urban areas of these countries are aimed at developing a better understanding of the importance of play and how it may be integrated into the lives of children.

The announcement was made at the 2016 Lego Idea Conference in Billund, Denmark. Kami and Neno were in attendance and shared the stage with presenters Sherrie Westin (Sesame Workshop's Executive Vice President of Global Impact and Philanthropy), Mirjam Schöning (Global Head, Programs and Partnerships at LEGO Foundation), Hanne Rasmussen (CEO of The LEGO Foundation), and Philip A. Fisher (Professor of Psychology and Research Scientist at the Prevention Science Institute Center for Translational Neuroscience at the University of Oregon).

In 2017, the Sesame/Lego partnership teamed up with the philanthropic organization Afrika Tikkun for World Play Day. Kami and Neno appeared in the township of Orange Farm, South Africa to support these efforts. The Muppets met and played with children in special activities meant to encourage play, and each family attending received a set of Lego bricks to take home.[3]

Since the announcement of their partnership, Sesame Workshop and the Lego Foundation have promoted their "Play Every Day" initiative via a number of social media posts.[4]

References

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Connections

See also

External links

Sources

  1. "Sesame Workshop and the LEGO Foundation announce new partnership to promote children's learning through play" April 13, 2016 Press Release
  2. vimeo.com/legofoundation "Quick recap of the second conference day, the 2016 LEGO Idea Conference" (at 2 minutes, 30 seconds) April 14, 2016
  3. http://leadsa.co.za "Celebrating World Play Day with Takalani Sesame" by diannem, May 26, 2017
  4. Facebook search results
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