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Kodak is a US corporation which produces film products. Founded in New York in 1892, it was the first company to produce cameras for non-professional use, and it is the largest supplier of photographic film in the world. However, due to changing technology, the company is currently re-focusing on the markets of digital photography and digital printing.
The Kodarama in New York City's Times Square is a 30 by 50 foot display on the front of the Marriott Marquis Hotel which features a billboard-sized photograph in an advertisement for the company. A photograph by John E. Barrett featuring Elmo and Big Bird was featured on the Kodarama for the holiday season in the early 1990s. The advertisement can be seen in the feature film Noises Off.