In response to the Tickle Me Elmo craze, Kitzel mich Ernie ("Tickle Me Ernie") plush dolls were produced for the German market by Tyco in 1997. The line also included Kitzel Mich Samson, featuring the shaggy Sesamstrasse bear, Samson.

A special variation of Kitzel mich Ernie was released in 1998, to celebrate Sesamstrasse's 25th anniversary.