John Cameron Swayze (1906 - 1995) was an American newscaster. He appeared in a series of Timex commercials, presented as mock on-the-spot newscasts, which demonstrated how the watch survived the most arduous circumstances.


  • In a 1960's industrial film produced for IBM, Rowlf the Dog is seen making his own commercials for IBM in his idle time. In one such ad spoofing the Timex spots, he plays "Rowlf Cameron Swayze" as he witnesses an IBM typewriter being strapped to a rocketship.

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