John Cameron Swayze (1906 - 1995) was an American newscaster. He appeared in a series of Timex commercials, presented as mock on-the-spot newscasts, which demonstrated how the watch survived the most arduous circumstances.
- In episode 225 of The Jimmy Dean Show, Rowlf the Dog claims to have seen Swayze in the nearby lake, testing his wristwatch by wrestling with an octopus.
- In a 1960's industrial film produced for IBM, Rowlf is seen making his own commercials for IBM in his idle time. In one such ad spoofing the Timex spots, he plays "Rowlf Cameron Swayze" as he witnesses an IBM typewriter being strapped to a rocketship.