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I Love New York (or I ♥ NY) is the name of an advertising campaign to promote tourism in New York state and New York City since the 1970s. The logo has appeared most prominently on bumper stickers and t-shirts, while the song of the same name has featured in many commercials and the eighth Friday the 13th movie.
- The logo appears several times in The Muppets Take Manhattan, including on a poster at the bus terminal, on Animal's t-shirt, a button on the desk of a secretary at The Winesop Theatrical Agency, stickers on bus terminal lockers, and a mug on a desk at Mad Ave Advertising.
- The Boss uses a mug labelled with the post-9/11 variation, "I ♥ NY More Than Ever" in It's a Very Merry Muppet Christmas Movie.