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In 1972, he was one of several established cartoonists and designers, including fellow MAD vet Jack Davis, hired by Phil Kimmelman & Associates to create unique aesthetic looks for commercials and educational inserts.
Kurtzman worked on several Sesame Street spots, with Terrytoons veteran Dante Barbetta animating the segments. One notable example is the snarling, surly sea captain ordering 20 numbers into a small boat.
Kurtzman's other forays into animation included work on the script for the 1969 Rankin/Bass animated feature Mad Monster Party, with designs by Jack Davis.