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Also partnering with Stemilt Growers Inc., producers and packers of Washington state apples, the grocery store chain features a different monthly apple variety, paired with a character from Sesame Street and a fun message about apples. The promotional program is set to run from January until June, 2007.
The Sesame Street "Apple of the Month Program" encourages apple-eaters to collect stickers from each apple variety and place them on a special activity sheet.