The Got Milk? ad campaign began in 1993 by the U.S. government and the California Milk Board in an attempt to get American consumers to buy more milk after milk sales had declined over the past 20 years.

The print campaign featured all different types of celebrities with "milk mustaches." Among the celebrities were Kermit the Frog and Cookie Monster (which was also released as a poster).

References

• Miss Piggy parodied the Got Milk? ads with "Cake" in the Muppet Parody Calendar: The Sequel in 1997.

Connections

Other celebrities who have appeared in Got Milk? ads include:

• Andre Agassi
• Backstreet Boys
• Tyra Banks
• Batman (both the drawn version and Christian Bale)
• Tony Bennett
• Stockard Channing
• Carson Daly
• Danny DeVito and Rhea Perlman
• The Dixie Chicks
• The cast of Everybody Loves Raymond, including Ray Romano, Brad Garrett, Patricia Heaton, Doris Roberts, and Peter Boyle
• Matthew Fox
• Garfield
• Sarah Michelle Gellar as Buffy the Vampire Slayer
• Whoopi Goldberg
• Melanie Griffith
• Florence Henderson, Shirley Jones, and Marion Ross
• Ron Howard
• Elton John
• Larry King
• Andie MacDowell
• Ronald McDonald
• Dr. Phil McGraw
• Mike Myers as Austin Powers
• Nelly
• Conan O'Brien
• The Powerpuff Girls
• Ryan Reynolds as Green Lantern
• Joan Rivers
• Isabella Rossellini
• Tommy, Chuckie, and Angelica from Rugrats
• Susan Sarandon
• The cast of Scrubs, including Zach Braff, Sarah Chalke, and Donald Faison
• Bart and Lisa Simpson
• Spider-Man (drawn version)
• SpongeBob SquarePants and Patrick Star
• Superman (both the drawn version and Brandon Routh)
• Joe Torre
• Alex Trebek
• Ivana Trump
• Steven Tyler
• The women of The View
• Venus Williams and Serena Williams
• Kristi Yamaguchi

Billboard ad

Bus ad

Times Square ad

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