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− | [[Image:Kermit_and_Piggy_at_Get_A_Disney_Day.jpg|thumb|300px|]] |
+ | [[Image:Kermit_and_Piggy_at_Get_A_Disney_Day.jpg|thumb|300px|Teri Hatcher, Kermit the Frog, Miss Piggy, and James Denton]] |
− | '''Give a Day. Get a Disney Day.''' |
+ | '''Give a Day. Get a Disney Day.''' was a 2009/2010 advertising campaign for the [[Disneyland]] and [[Walt Disney World]] resorts. |
− | The public |
+ | The public was encouraged to sign up to volunteer a day of service with a participating organization in cities across North America beginning January 1, 2010, with a goal of inspiring one million people to volunteer a day of service. |
− | With the service completed and verified, each volunteer |
+ | With the service completed and verified, each volunteer received a voucher to get a free one day admission to a theme park at either the Disneyland or Walt Disney World resort. Select volunteers were also chosen as grand marshalls for the [[Disney's Honorary VoluntEars Cavalcade]] parade in the parks. |
Commercials advertising the campaign began airing in September 2009 and feature the Muppets alongside stars from [[ABC]] television series such as [[Desperate Housewives]], [[Grey's Anatomy]], and Private Practice. |
Commercials advertising the campaign began airing in September 2009 and feature the Muppets alongside stars from [[ABC]] television series such as [[Desperate Housewives]], [[Grey's Anatomy]], and Private Practice. |
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On September 29, 2009, [[Kermit the Frog]] and [[Miss Piggy]] announced the campaign alongside president and CEO of [[The Walt Disney Company]], [[Robert Iger|Bob Iger]], Amy Smith from the volunteer network HandsOn, actors [[Teri Hatcher]] and [[James Denton]], as well as dozens of Disney "voluntEARS" in [[Los Angeles]]. |
On September 29, 2009, [[Kermit the Frog]] and [[Miss Piggy]] announced the campaign alongside president and CEO of [[The Walt Disney Company]], [[Robert Iger|Bob Iger]], Amy Smith from the volunteer network HandsOn, actors [[Teri Hatcher]] and [[James Denton]], as well as dozens of Disney "voluntEARS" in [[Los Angeles]]. |
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− | The Muppets |
+ | The Muppets appeared in a series of commercials to promote the campaign, and made the talk show circuit to promote the campaign on ''[[Access Hollywood]]'' and ''[[Good Morning America]]''. |
+ | |||
− | <center> |
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+ | The campaign ended on March 10, 2010, after its goal of one million voluntears had been reached.<ref>[http://www.allheadlinenews.com/articles/7018061444 All Headline News] "Disney Ends "Give A Day, Get A Disney Day" Promotion"</ref> |
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− | <gallery widths=186 heights=110 perrow=3> |
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+ | |||
− | Disneyday-denton.jpg|James Denton |
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+ | <gallery orientation=landscape spacing=medium captionalign=center position=center hideaddbutton=true> |
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− | Disneyday-diggs.jpg|[[Taye Diggs]] |
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− | Disneyday- |
+ | Image:Disneyday-denton.jpg|[[James Denton]] |
− | + | Image:Disneyday-diggs.jpg|[[Taye Diggs]] |
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− | + | Image:Disneyday-hatcher.jpg|[[Teri Hatcher]] |
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+ | Image:CatCora.jpg|[[Cat Cora]] |
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+ | Image:SaraRamirez.jpg|[[Sara Ramirez]] |
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+ | Image:GADGADD-(2010)-ExtendedCommercial-02.png|Extended ending scene |
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</gallery> |
</gallery> |
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− | </center> |
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==Print Advertisements== |
==Print Advertisements== |
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{| align=center cellpadding=0 cellspacing=4 border=1 |
{| align=center cellpadding=0 cellspacing=4 border=1 |
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⚫ | |||
− | |- |
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− | | [[ |
+ | | [[Image:Omagazine02.jpg|304px]] |
⚫ | |||
|- |
|- |
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| colspan=2 | [[File:Omagazine03.jpg|614px]] |
| colspan=2 | [[File:Omagazine03.jpg|614px]] |
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{| align=center cellpadding=0 cellspacing=4 border=1 |
{| align=center cellpadding=0 cellspacing=4 border=1 |
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⚫ | |||
− | |- |
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− | | [[ |
+ | | [[Image:RealSimple03.jpg|304px]] |
⚫ | |||
|- |
|- |
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| colspan=2 | [[File:RealSimple02.jpg|614px]] |
| colspan=2 | [[File:RealSimple02.jpg|614px]] |
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|} |
|} |
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+ | ==Customizable Website== |
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− | ==Websites== |
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− | |||
− | * http://www.disneyparksgive.com/customize.php - Customize |
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− | * http://disneyparksgive.com/spread-email.php - Share by E-Mail |
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− | * http://www.disneyparksgive.com/spread-embed.php - Share by Blog or MySpace |
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− | + | A Disney Parks website offered the unique experience of the Muppets personally inviting the viewer by name, both written on the newspaper in the background, as well as spoken by [[Miss Piggy]], [[Kermit the Frog|Kermit]] and [[Sam Eagle]] throughout the witnessed scenario, in which the characters wreak havoc on the site. |
|
Each name was individually recorded by [[Steve Whitmire]] and [[Eric Jacobson]], while in the case that a name is not found in the database, a general recording can be heard. In rare case exceptions, such as if you went by the name "Dick," your moniker is deemed inappropriate by Disney, appears blacklisted, and merely prompts the error message "Sorry, but we are unable to process your request at this time." |
Each name was individually recorded by [[Steve Whitmire]] and [[Eric Jacobson]], while in the case that a name is not found in the database, a general recording can be heard. In rare case exceptions, such as if you went by the name "Dick," your moniker is deemed inappropriate by Disney, appears blacklisted, and merely prompts the error message "Sorry, but we are unable to process your request at this time." |
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− | <gallery |
+ | <gallery orientation=landscape position=center hideaddbutton=true> |
Image:Disneyparksgive.com-customize.jpg|{{center|Customize for<br>Yourself}} |
Image:Disneyparksgive.com-customize.jpg|{{center|Customize for<br>Yourself}} |
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Image:Disneyparksgive.com-share-e-mail.jpg|{{center|Share by<br>E-Mail}} |
Image:Disneyparksgive.com-share-e-mail.jpg|{{center|Share by<br>E-Mail}} |
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</gallery> |
</gallery> |
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− | The Muppets also |
+ | The Muppets also appeared in original online content on the following Disney websites. |
* http://home.disney.go.com/parks/ |
* http://home.disney.go.com/parks/ |
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− | * http://disney. |
+ | * http://disneyland.disney.go.com/ |
* http://disneyworld.disney.go.com/ |
* http://disneyworld.disney.go.com/ |
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− | <gallery |
+ | <gallery orientation=landscape position=center hideaddbutton=true> |
Image:Disneyparkssite-animalpaint.jpg| |
Image:Disneyparkssite-animalpaint.jpg| |
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Image:Disneyparkssite-bunsen.jpg| |
Image:Disneyparkssite-bunsen.jpg| |
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* http://www.facebook.com/WaltDisneyWorld?v=app_231304049288&ref=ts - Give A Day Facebook Page |
* http://www.facebook.com/WaltDisneyWorld?v=app_231304049288&ref=ts - Give A Day Facebook Page |
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− | <gallery |
+ | <gallery orientation=portrait position=center hideaddbutton=true> |
Image:Animal_Volunteer_Badge.png |
Image:Animal_Volunteer_Badge.png |
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Image:Beaker_Volunteer_Badge.png |
Image:Beaker_Volunteer_Badge.png |
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==Merchandise== |
==Merchandise== |
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− | <gallery |
+ | <gallery orientation=square position=center hideaddbutton=true> |
− | + | Image:Disneydaypinkermit.jpg|[[Disney pins]] |
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− | + | Image:Disneydaypinpiggy.jpg |
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− | + | Image:Tshirts-giveaday.jpg|[[Muppet T-shirts|t-shirts]] |
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+ | Image:Parade_button.jpg|Button reading "Honorary VoluntEAR!" given to guests redeeming their free admission |
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+ | </gallery> |
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+ | |||
+ | ==Attractions== |
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+ | [[Disney's Honorary VoluntEars Cavalcade]] parade at [[Disneyland]] and [[Walt Disney World]]. |
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+ | <gallery orientation=square captionalign=center position=center hideaddbutton=true> |
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+ | Image:Disney'sHonoraryVoluntEarsCavalcade-WoodenFloatDay.jpg|Miss Piggy and Kermit in the Disneyland cavalcade |
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+ | Image:Disney'sHonoraryVoluntEarsCavalcade-WoodenFloatNight.jpg|...and at night |
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+ | Image:Disney'sHonoraryVoluntEarsCavalcade-MissPiggy'sBeautyKit.jpg|Piggy and Kermit in the Disney World cavalcade |
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+ | Image:Disney'sHonoraryVoluntEarsCavalcade-SunnyDay-P&K.jpg |
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+ | Image:Voluntears_Cavalcade_puppets.jpg |
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+ | Image:Voluntears_Cavalcade_car.jpg |
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+ | Image:Disney'sHonoraryVoluntEarsCavalcade-SunnyDay-S.jpg|Sweetums in the Walt Disney World cavalcade |
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+ | Image:Voluntears-Cavalcade-sweetums.jpg |
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</gallery> |
</gallery> |
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+ | ==Sources== |
||
+ | <references /> |
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+ | ==External links== |
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+ | {{wikipedia|Give a Day, Get a Disney Day}} |
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+ | * [http://www.youtube.com/watch?v=vqOD80YBV5c YouTube - Kermit at Walt Disney World's 1st Social Media Celebration], Epcot Center, February 10, 2010 |
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[[Category:TV Commercials]] |
[[Category:TV Commercials]] |
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− | [[Category: |
+ | [[Category:The Muppets Web Content]] |
− | [[Category:The Muppets Online]] |
Revision as of 13:40, 12 March 2012
Give a Day. Get a Disney Day. was a 2009/2010 advertising campaign for the Disneyland and Walt Disney World resorts.
The public was encouraged to sign up to volunteer a day of service with a participating organization in cities across North America beginning January 1, 2010, with a goal of inspiring one million people to volunteer a day of service.
With the service completed and verified, each volunteer received a voucher to get a free one day admission to a theme park at either the Disneyland or Walt Disney World resort. Select volunteers were also chosen as grand marshalls for the Disney's Honorary VoluntEars Cavalcade parade in the parks.
Commercials advertising the campaign began airing in September 2009 and feature the Muppets alongside stars from ABC television series such as Desperate Housewives, Grey's Anatomy, and Private Practice.
On September 29, 2009, Kermit the Frog and Miss Piggy announced the campaign alongside president and CEO of The Walt Disney Company, Bob Iger, Amy Smith from the volunteer network HandsOn, actors Teri Hatcher and James Denton, as well as dozens of Disney "voluntEARS" in Los Angeles.
The Muppets appeared in a series of commercials to promote the campaign, and made the talk show circuit to promote the campaign on Access Hollywood and Good Morning America.
The campaign ended on March 10, 2010, after its goal of one million voluntears had been reached.[1]
Print Advertisements
A four-page advertising campaign launched in the December 2009 issue of O - The Oprah Magazine.
A removable, three-page insert was included in the December 2009 issue of Real Simple magazine, published by Time, Inc.
Customizable Website
A Disney Parks website offered the unique experience of the Muppets personally inviting the viewer by name, both written on the newspaper in the background, as well as spoken by Miss Piggy, Kermit and Sam Eagle throughout the witnessed scenario, in which the characters wreak havoc on the site.
Each name was individually recorded by Steve Whitmire and Eric Jacobson, while in the case that a name is not found in the database, a general recording can be heard. In rare case exceptions, such as if you went by the name "Dick," your moniker is deemed inappropriate by Disney, appears blacklisted, and merely prompts the error message "Sorry, but we are unable to process your request at this time."
The Muppets also appeared in original online content on the following Disney websites.
Another small website was featured as part of Walt Disney World's Facebook page. It features seven unique "badges" that can be put on Facebook profiles or other websites.
- http://www.facebook.com/WaltDisneyWorld?v=app_231304049288&ref=ts - Give A Day Facebook Page
Merchandise
Attractions
Disney's Honorary VoluntEars Cavalcade parade at Disneyland and Walt Disney World.
Sources
- ↑ All Headline News "Disney Ends "Give A Day, Get A Disney Day" Promotion"
External links
- YouTube - Kermit at Walt Disney World's 1st Social Media Celebration, Epcot Center, February 10, 2010