Give a Day. Get a Disney Day.
From Muppet Wiki
Give a Day. Get a Disney Day. is a 2009/2010 advertising campaign for the Walt Disney World and Disneyland resorts.
The public is encouraged to sign up to volunteer a day of service with a participating organization in cities across North America beginning January 1, 2010, with a goal of inspiring one million people to volunteer a day of service.
With the service completed and verified, each volunteer will receive a voucher to get a free one day admission to a theme park at either the Walt Disney World or Disneyland resort.
Commercials advertising the campaign began airing in September 2009 and feature the Muppets alongside stars from ABC television series such as Desperate Housewives, Grey's Anatomy, and Private Practice.
On September 29, 2009, Kermit the Frog and Miss Piggy announced the campaign alongside president and CEO of The Walt Disney Company, Bob Iger, Amy Smith from the volunteer network HandsOn, actors Teri Hatcher and James Denton, as well as dozens of Disney "voluntEARS" in Los Angeles.
The Muppets appear in a series of commercials to promote the campaign, and made the talk show circuit to promote the campaign on Access Hollywood and Good Morning America.
Print Advertisements
A four-page advertising campaign launched in the December 2009 issue of O - The Oprah Magazine.
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A removable, three-page insert was included in the December 2009 issue of Real Simple magazine, published by Time, Inc.
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Websites
This website offers the unique experience of the Muppets personally inviting the viewer by name, both written on the newspaper in the background, as well as spoken by Miss Piggy, Kermit and Sam Eagle throughout the witnessed scenario, in which the characters wreak havoc on the site. Each name was individually recorded by Steve Whitmire and Eric Jacobson, while in the case that a name is not found in the database, a general recording can be heard.
The Muppets also appear in original online content on the following Disney websites.
- http://home.disney.go.com/parks/
- http://disney.prizelogic.com/en/default.aspx
- http://disneyworld.disney.go.com/
