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The public was encouraged to sign up to volunteer a day of service with a participating organization in cities across North America beginning January 1, 2010, with a goal of inspiring one million people to volunteer a day of service.
With the service completed and verified, each volunteer received a voucher to get a free one day admission to a theme park at either the Disneyland or Walt Disney World resort. Select volunteers were also chosen as grand marshalls for the Disney's Honorary VoluntEars Cavalcade parade in the parks.
Commercials advertising the campaign began airing in September 2009 and feature the Muppets alongside stars from ABC television series such as Desperate Housewives, Grey's Anatomy, and Private Practice.
On September 29, 2009, Kermit the Frog and Miss Piggy announced the campaign alongside president and CEO of The Walt Disney Company, Bob Iger, Amy Smith from the volunteer network HandsOn, actors Teri Hatcher and James Denton, as well as dozens of Disney "voluntEARS" in Los Angeles.
The campaign ended on March 10, 2010, after its goal of one million voluntears had been reached.
A four-page advertising campaign launched in the December 2009 issue of O - The Oprah Magazine.
A removable, three-page insert was included in the December 2009 issue of Real Simple magazine, published by Time, Inc.
A Disney Parks website offered the unique experience of the Muppets personally inviting the viewer by name, both written on the newspaper in the background, as well as spoken by Miss Piggy, Kermit and Sam Eagle throughout the witnessed scenario, in which the characters wreak havoc on the site.
Each name was individually recorded by Steve Whitmire and Eric Jacobson, while in the case that a name is not found in the database, a general recording can be heard. In rare case exceptions, such as if you went by the name "Dick," your moniker is deemed inappropriate by Disney, appears blacklisted, and merely prompts the error message "Sorry, but we are unable to process your request at this time."
The Muppets also appeared in original online content on the following Disney websites.
Another small website was featured as part of Walt Disney World's Facebook page. It features seven unique "badges" that can be put on Facebook profiles or other websites.
- http://www.facebook.com/WaltDisneyWorld?v=app_231304049288&ref=ts - Give A Day Facebook Page
- YouTube - Kermit at Walt Disney World's 1st Social Media Celebration, Epcot Center, February 10, 2010