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The Super Bowl commercial was used to kick off an even bigger ad campaign featuring Kermit. The campaign consisting of television, print, digital and outdoor advertising. Ford Escape Hybrid ads featuring Kermit appeared throughout [[2006]] on TV, and print ads appeared in influential automotive-enthusiast magazines, business publications, and newsweeklies. |
The Super Bowl commercial was used to kick off an even bigger ad campaign featuring Kermit. The campaign consisting of television, print, digital and outdoor advertising. Ford Escape Hybrid ads featuring Kermit appeared throughout [[2006]] on TV, and print ads appeared in influential automotive-enthusiast magazines, business publications, and newsweeklies. |
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+ | :"Ford and Kermit are a match made in heaven; they’re both American icons, both family-oriented and they’re both green," said George S. Rogers, Ford President and CEO. "Kermit the Frog is an absolute celebrity and we’re thrilled to have him on board to tell the Escape Hybrid story." |
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| + | A three-minute "making of" video is up on Ford's official site, with Kermit and [[Steve Whitmire]] explaining how the commercial was made. The video includes footage of Whitmire and the crew creating the effects for Kermit kayaking and mountain climbing. |
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Revision as of 11:14, 14 August 2006
Kermit the Frog appeared in a commercial for the Ford Escape Hybrid, which premiered on February 5, 2006 during the second quarter of SuperBowl XL.
The Super Bowl commercial was used to kick off an even bigger ad campaign featuring Kermit. The campaign consisting of television, print, digital and outdoor advertising. Ford Escape Hybrid ads featuring Kermit appeared throughout 2006 on TV, and print ads appeared in influential automotive-enthusiast magazines, business publications, and newsweeklies.
- "Ford and Kermit are a match made in heaven; they’re both American icons, both family-oriented and they’re both green," said George S. Rogers, Ford President and CEO. "Kermit the Frog is an absolute celebrity and we’re thrilled to have him on board to tell the Escape Hybrid story."
A three-minute "making of" video is up on Ford's official site, with Kermit and Steve Whitmire explaining how the commercial was made. The video includes footage of Whitmire and the crew creating the effects for Kermit kayaking and mountain climbing.
