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Fisherman's Friend

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FishermansFriend-DieMuppets-(2012.01)

Fisherman's Friend is a brand of strong menthol lozenges that is sold exclusively in Germany.

In early January 2012, Lofthouse and Scholz & Friends Berlin kicked off the campaign of TV and movie theater ads for the brand in German speaking countries to promote the release of Die Muppets. The ad uses the film's scenes to describe life with and without the product.[1][2]

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Sources

  1. Scholz & Friends press release
  2. Fisherman's Friend | Muppets on the Adweek Talent Gallery

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