In 1999, juice marketer Apple & Eve licensed Sesame Street for a line of children's juices, promoted as being made from 100% fruit juice. The line consisted of six flavors, decorated with the images of Sesame Street characters and available as juice boxes or in 64-ounce bottles: Big Bird's Apple, Elmo's Punch, Bert and Ernie's Berry, Grover's White Grape, Rosita's Strawberry Kiwi, and Cookie Monster's Orange Tangerine.
In the years that have followed, the line has been given new packaging multiple times, and it has also expanded to include flavors such as Big Bird's Apple Carrot, Elmo & Abby's Mango Strawberry, and Elmo's Pear Peach.