Cravendale

Cravendale is a milk brand produced by Swedish-Danish cooperative Arla Foods. From January 6 through February 3, 2012, Cravendale held a Muppets Makeover campaign to promote the British release of The Muppets. The campaign was developed at Outside Line, London.

The giveaway included stickers of Kermit the Frog, Miss Piggy, Fozzie Bear, Gonzo, Animal, The Swedish Chef, Beaker and Sam the Eagle for two-liter Cravendale bottles, the Muppet Makeover Booth, spot polls, further Muppet sticker characters and goodie bags. Once the fans received the stickers, they could upload a photo of a new creation to a dedicated Facebook application, The Muppets Makeover, which created a short, personalized that has a submitted photo interacting with different Muppets character. Each submitted photo were automatically entered into a prize draw to win an advanced British screening of The Muppets for four people.^[1] The sticker sets of Kermit, Miss Piggy, Fozzie and Gonzo were available to order from the company, while Beaker, Sam, The Swedish Chef and Animal were online exclusives.

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Cravendale partnered with Disney UK to feature the Muppets in their ad campaign. Kermit the Frog and Pepe the King Prawn appeared in a milk TV ad for a promotional Kermit the Frog backpack. The ad started airing in the UK on February 2, 2012 and ran for five weeks. It also ran in cinemas for two weeks starting on February 10th, coinciding with the theatrical release of The Muppets. The ad also features the voice of Tim Curry.^[2]