Variety Children's Charity is a fundraising organization formed in 1928. Since 1991, they have distributed small, gold-colored heart-shaped pins to those providing a donation.
In 2009, Whoopi Goldberg and Kermit the Frog appeared in a PSA shown in movie theaters to raise awareness of the group. An instrumental of "It's All About Heart" from A Muppets Christmas: Letters to Santa underscores the piece.
Kermit is also featured on the 2010 gold heart which was made available from October 2009 to March 2010.