A set of plush Sesame Street keychains was produced in 2009 for FairPrice Xpress, a Singapore supermarket. According to a store ad, the keychains were available for $3.90 each with every $5.00 purchase; "purchase excludes cigarettes and alcohol."
Eight characters were available throughout the month of December:
- Week 1: Elmo and Cookie Monster
- Week 2: Big Bird and Snuffy
- Week 3: Oscar and Grover (actually a blue version of the Elmo plush)
- Week 4: Bert and Ernie
The Snuffy keychain sports two large ears, which are usually not visible on the character.