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Aurora Bath Tissue Commercial
Aurora Bath Tissue commercial produced by Jim Henson in 1966.
Aurora Bath Tissue was a brand from the American Can Company, touted for its softness, beauty, and "delicate scent." Beginning in November 1965, Jim Henson was hired by ad agency Young & Rubicam to film a series of short thirty second spots for Aurora, featuring a feminine, glove hand ballerina. Although Frank Oz performed the character in a test commercial,[1] Jane Henson played the hand in the subsequent spots.[2] The glove would glide across unrolling toilet paper, while a female voice-over described the beauty or comfort advantages of Aurora, depending on the spot, complete with a jazzy arrangement. Each ad would end with the voice-over stating it's "too soft for words".
More ads followed in November 1966, and one made use of a very young Lisa Henson.[3] An Aurora commercial aired in its entirety within The Mike Douglas Show in 1966, not as an interruption, but as an example of Jim Henson's commercial creativity. The glove puppet was demonstrated by Frank Oz in The Muppets on Puppets special in 1968.
Commercials[]
| Picture | Title | Description |
|---|---|---|
 |
Difference (60 seconds) |
The glove hand, accompanied with the female VO, looks through the differences of various tissues. Some flimsy, too perfumy, and some scratchy. And then comes soft Aurora. |
 |
Discovering[4] | The glove hand walks through 3 rolled toilet papers until admiring the softness of Aurora Bath Tissue. |
 |
Flip | The glove hand dances on top of an Aurora pack as it flips, with the female VO stating that Aurora now costs no more than most other leading 2-ply tissues. |
 |
Soft Things | The glove hand floats off a cloud as it observes the softness of Aurora. |
Sources[]
- ↑ Jim Henson's Red Book. Nov 28, 2013
- ↑ Falk, Karen. Imagination Illustrated. "Nov. 22-24 shoot 4 spots for Aurora using Jane's hand." p. 38. Chronicle, 2012.
- ↑ Falk, Karen. Imagination Illustrated. "Nov 28 - film more Aurora - used Lisa in one." p. 49.
- ↑ Jim Henson's Red Book. Nov 28, 2013