Sesame Street
Plot Gordon, Susan and Bob run Hooper's Store for the day.
Air date November 13, 1969
Season Season 1 (1969-1970)
Sponsors W, E, S, 2, 3


Picture Segment Description

SCENE 1 Gordon, Bob, Susan and some kids look through the doors (which normally lead to Big Bird's nest area), and watch in amazement as a steam shovel digs a hole.
Mr. Hooper is so bothered by the noise that he decides to close the store and go to the park for some peace and quiet. Gordon suggests to Mr. Hooper that he and Susan and Bob can tend the store for him while he's gone. That makes three storekeepers.
Film "Three Song (Song of Three)."
(First: Episode 0001)
SCENE 2 It's Gordon's turn to run the store, and his first task is to count the money in the register.
Song "Octopus One-Man Band"
Cartoon "Wanda the Witch"
Artist: Tee Collins
(First: Episode 0001)
SCENE 3 Gordon has found some things in the store that start with W, such as a witch mask, a wagon, a whistle, and a wheel. There are still no customers, so he has to "wait" for them.
Cartoon A worm declares that the word "worm" is the only important word that begins with "W". A walrus retaliates by dumping a bucket of water on it.
(First: Episode 0001)

Film "Noises"
A boy named Chris uses "magic glasses" to see invisible things that make noises, including construction equipment, a baby crying, people coughing and sneezing, a car honking, a telephone, and a typewriter. Can you make those noises?
Muppets Ernie and Bert: Bert hears the phone ringing inside a basket, and asks Ernie to answer it. Ernie goes through the basket, and finds a banana. He pretends it's a phone, and gives it to Bert to talk on. Ernie answers the real phone, and tells the caller that Bert can't come to the phone because he's talking on the banana.
Cartoon Jazz #2
(First: Episode 0001)

Film The “unsung beauty of manhole covers” is explored. Some kids watch some beetles make their way through all the grooves.
SCENE 4 Susan encounters Bob and the kids looking at an Amazon parrot in a cage, eating sunflower seeds. "Eat" is an E word.
Cartoon E for elephant, eagle, everything, and egg.
(First: Episode 0002)
Animaton Clay animation: "E" for eat, ear, echo, egg, eagle, eel, elephant and end.
(First: Episode 0003)

SCENE 5 Bob looks for E words in Hooper's Store. He finds some envelopes, ear muffs, an eraser, and an egg. He shows a picture sequence of a hen laying an egg, the egg hatching, and the baby chick growing into a chicken.
Cartoon Speech Balloon: E for egg
A cow hatches a chick, which says "Moo."
(First: Episode 0002)
Muppets Kermit's Lectures: Cookie Monster drinks both of Kermit's glasses of milk, which he was going to use to explain "more" and "less". When Kermit insults Cookie Monster, several of Cookie Monster's monster pals gang up on Kermit, prompting him to point out that now there are more monsters and less frogs.
Cast Buddy and Jim get confused when a picture falls off of the wall.
Cartoon Jazz #2 (repeat)
(First: Episode 0001)

Film "Noises"
A boy named Julio uses "magic glasses" to see invisible things that make noises, including a train, a cat, a fire engine, a saw, and a man whistling. Can you make those noises?
SCENE 6 Neither Bob nor Gordon have had any customers at Hooper's today. Susan gets the idea to start a sale of things that begin with S, such as sandwiches, sardines, soda and stationary. "And silly stories ..."
Cartoon A sprightly seal tells the story of six silly sailors who split up on a see-saw.
Artist: Tee Collins
(First: Episode 0002)

SCENE 7 Susan hasn't seen any customers either. Gordon gives her a pep talk, then sits down to read a book, Stevie by John Steptoe.
Film Hands build things out of triangles and squares while off-screen voices try to figure out what the constructions will be.
SCENE 8 Gordon and Bob hold some guinea pigs while the kids feed them.

Film "My Kitten"
A boy narrates a film about his playful kitten, Dusty, who has a big imagination.
Music: "Bungling Detective" by Johnny Hawksworth
Cartoon While fishing one day, a boy catches the letters of the alphabet. Frustrated at not having caught any fish to eat, he decides to use his catch for alphabet soup.
SCENE 9 Susan, Gordon and Bob realize that they've only sold $.37 worth of goods today at Hooper's. To their surprise, Mr. Hooper considers this the best day of the year in sales. He invites them into the store for a chocolate soda, which begins with S.
Sam the Snake
Cartoon Clay animation: Sam the Snake-and other things that begin with S
(First: Episode 0001)
SCENE 10 Big Bird stumbles out of the door, bumps into the mailbox, and mopes about how clumsy he is. He also can't fly, or sing like other birds. Susan proposes that they have contests to see who has the biggest feet, who has the most feathers, who's the tallest, and who has the biggest beak -- all of which Big Bird wins, of course.
Film "Three Song (Song of Three)." (repeat)
(First: Episode 0001)
Cartoon W is for Worm (repeat)
(First: Episode 0001)
SCENE 11 Bob plays a "One of These Things" game with three foods and a mitten.

SCENE 12 Oscar mocks Gordon while he closes the show and announces the sponsors and today's book.

Kermit holds up the Sesame Street sign while Gordon and Susan hold up the CTW sign at the end.

Oscar: "You call this a production? It looks like it was produced by Big Bird! Talk about eggs!"


  • This is the first episode to have the sponsors read by a character onscreen.

Previous episode: Next episode:
Episode 0003 Episode 0005

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